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Show Report – Anime NYC

Show Report – Anime NYC

26/12/2021

COLUMN

You really notice how big America is travelling around for business. It is more than a 5-hour flight from Las Vegas to New York! I was really looking forward to seeing how the city had changed since my last visit in 2017, and attending my first B2C show since arriving here.

The purpose of this visit was to set up our client’s booth at the Anime NYC show. Organised by Leftfield Media and Clarion from their US office in Connecticut, this is the second-largest Anime show in the USA after Anime Expo in Los Angeles. Despite only being launched in 2016, it is now a major event to showcase Japanese content and culture to the US market.
With over 600 exhibitors and a floorprint of 30,000sqm, the showfloor was buzzing and there were plenty of activities to keep fans happy for the duration of the show.

The setup, showtime operations and teardown for our client’s booth went like clockwork. There were quite a few late nights for the Japan-side team however due to the fact they could not travel to the US for the show and had to monitor remotely. With the aid of internet and our dedicated US team the project was completed successfully.

Our clients reported plenty of interest from attendees in their exhibits. If anything the pandemic has increased popularity of anime content as fans could enjoy this from the comfort of their home. Having said that, it was pretty clear visitors were eager to attend a live event after such a long break. Everyone put their best foot forward and there were some amazing costumes on display!

There was plenty of interest from media also. Both US and Japanese broadcasters were onsite reporting the action on the showfloor. A talk show featuring Voice Actors from the US version of a famous anime show was so popular organisers had to turn away fans from the main session room once seats were full.