News & Topics

Semicon West/ADVANTEST@San Francisco, U.S.A.

Dates: Tuesday, July 11, 2023 – Thursday, July 13, 2023 (3 days)
Location: San Francisco, U.S.A.
Exhibition Title: Semicon West 2023

Following last year’s Semicon Korea, ADVANTEST has commissioned Sakura International to provide exhibition support, design, and construction services for Semicon West, and with careful management provided them with high quality services and products.

The rules and regulations for exhibitions in the US differ greatly from those in Japan and other countries which proved to be an obstacle in planning this project. Furthermore, the weakening yen caused prices to skyrocket. By partnering with the same subcontractors as last year, we were able to facilitate smooth progression and construction, and by proceeding with designs based on last year’s ADVANTEST booth, we were able to maximize performance while minimizing added costs. Overlooking the construction directly and carefully managing logistics, we were able to successfully deliver the products to the American site.