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Murata Machinery, EMO Milano, 2021

We assisted Murata Machinery, Ltd. with their booth management at EMO MILANO 2021, a global machine tool exhibition that attracts over 60,000 visitors from 91 countries.

This was the first time since the start of the COVID-19 disaster that our staff actually visited the site and supported the exhibition.  

We dispatched one of our on-site managers from Japan to the site. Both the client and our company team remotely connected to the site from Japan, and the client’s staff from the German branch and local contractors arranged by our company on-site worked together to manufacture the booth.

Full remote support for overseas exhibitions is becoming more common, but we were reminded of the difference between actually visiting a booth and checking it through a screen.
We were able to open the exhibition in the best way possible by sharing what we were seeing on the actual site.

Although there are still many hurdles to overcome when exhibiting overseas, we will continue to support our clients’ overseas exhibitions based on our understanding of the conditions in the host country and venue at the time.