News & Topics
Half-day lectureship at JICA’s course on destination marketing
Hide Takahashi of our Business Development Division made a presentation on destination marketing strategies at JICA (Japan International Cooperation Agency (JICA)’s course on “Capacity Development in Sustainable Tourism -Based on Japanese Tradition, “Omotenashi”” on June 20. Delegates from Albania, Bhutan, Bosnia and Herzegovina, Laos, Malaysia, Philippines, Sri Lanka, Timor-Leste and Tunisia participate in this course.
This half-day programme included lecture on marketing strategies on tourism destination, tangible promotion methods, and workshop on preparing destination marketing strategies.
Sakura International sincerely hope this course will contribute to further growth of their tourism/M.I.C.E. industries.
We also thank the Japan International Cooperation Agency (JICA), and the Pacific Resource Exchange Center (PREX) for providing such a valuable opportunity, and wish the course this time will end with great success.