News & Topics

First signs of the MICE industry revival

It has been an unprecedented year for everyone in the events industry, with Covid-19 causing mass cancellations and postponements worldwide. There have been virtually no events since March in Japan or overseas, which unfortunately has meant no business either for us or our industry colleagues since then.

 Luckily there are some positive signs, and the first steps towards a return to events are being taken. Great news!

Already we have seen trade shows taking place in China, Korea, Hong Kong and Macao.
While these have been carried out with strict controls on entry and with a smaller footprint compared to previous editions, the precedent has been set and now the door is open for other organisers to do the same.

The message is that while public health is the most important consideration, it IS possible to hold events using specific measures to ensure the safety of everyone involved while also allowing a return to business. Trade shows represent a vital source of information and market access and most countries governments have recognized this and are encouraging the revival of the events industry as soon as possible.

In Japan we are delighted to advise that one of Japan’s most established organisers (Japan Management Association) will hold their first show later this month.
Maintenance & Resilience Osaka 2020 will be held at Intex Osaka between July 29 and 31. This comprehensive event with around 40,000sqm of exhibition space features a large number of shows-in-show covering the building and infrastructure sectors.

Sakura International will be building a number of booths for Japanese clients at this show. That is just the excuse we need to crank up the factory and restart our production facilities. While August will also be a very slow month, we already have booking for September and have high hopes for a strong Autumn season.